Thank you @usainbolt @imVkohli for the warm welcome of the @PUMA fam. The excitement is overwhelming! I look forward #ForeverFaster @pumacricket pic.twitter.com/Pz1T8wEJA6 An article shared by Virat Kohli (@virat.kohli) on February 19, 2017 at 5:57 PST “As a cricketer, I am constantly anxious to be a step forward in the game both on and off the field and PUMA, the fastest brand, shares the same goals and values. It will be amazing to work with PUMA and join its impressive portfolio of athletes and superstars. “A link with Virat Kohli will improve the world of Puma`s image. But that means it`s not enough on its own for the brand to be demented. This will be Puma`s recognition, but maybe not translate to appeal. For a brand of salinity, design, product characteristics that characterize the brand, should have been communicated. The brand should have made additional efforts to explain it to the average consumer. Unlike the developed economy, these expensive sportswear are not necessarily supported by sportsmen. People need to know what Puma products have that its competitors are not. If I looked at the Indian market, Virat Kohli is much bigger than Puma. I think it`s just another positive breach in his bank account. The agreement is more advantageous for Puma than for Kohli,” Vishwanath added.

Does this mean that an Indian athlete is never considered big enough to get a lifetime sponsorship deal? Kakkar doesn`t believe it. “In India, everything will happen,” he said. “Look at the numbers we`re talking about. Kohli will still play cricket for 10 years. Then he will retire and become a role model, a coach, touring the world and giving lectures on character training, he is still very viable. Look at Sachin today — he`s worth more than he was as a player. Compared to the defenders of brands of different professions, Kohli is only second in the standings, ahead of Shah Rukh Khan. According to an October 2016 report by the global valuation and financing firm Duff and Phelps, whose SRK brand is worth $131 million, he is the only celebrity with a brand rating of more than $100 million. Uboweja`s second idea is that Kohli or his team have probably asked for a certain amount, and Puma has negotiated that they will give this amount for a longer period – 8 years here.

“I`m sure there will be some reservations in the agreement. Puma has been broadcasting it intelligently for 8 years. Kohli, I`m sure I would have wanted the same amount in 4 years. So I don`t think it`s a perfect win-win situation for her. It is now at its peak and would have liked at least 20 crore rs” It all started with a single tweet posted on Sunday night by Indian cricket captain Virat Kohli. Accompanied by a photo of the 28-year-old cricketer, wearing a Puma T-shirt, trainers and shoes, the tweet set fire to the microblogging platform – until Wednesday night, he had received nearly 3,000 retweets and 27,000 likes. Sinha said that the reason Puma is not as showy as a Nike, Adidas or Reebok in India is a good reason to connect to a celebrity who can get Salience.